About Us


Shoshany Jewelers is a full-service specialty fine jewelry store located in Morganville, NJ.
Shoshany Jewelers is independently owned and operated by a family of certified jewelers, including G.I.A graduate gemologists and metalsmiths.
Being in the business since 2013, Al, the owner and founder of Shoshany Jewelers, finally reached his goal of building the area’s ultimate jewelry superstore in 2018 when he and his wife Bita opened up shop.
Shoshany Jewelers offers a comfortable and creative atmosphere filled with knowledgeable employees and a selection of jewelry that is second to none. Shoshany Jewelers features over 1,700 feet of running showcases, a computerized custom design station, and a large open bench jeweler's studio which allows you to watch while a professional goldsmith works on your jewelry. Our main goal is to help you celebrate all the moments in life by creating personal experiences around great products. From finding the right earrings for a graduation to designing the perfect engagement
ring to choosing a necklace to match your favorite outfit, your journey should be positive, personalized and poignant.


. Total Transparent Purchasing .
Unlike other jewelry stores, you will feel comfortable knowing that we do not embellish our prices to then give you a high discount. We offer you great products at exceptionally competitive prices from the start!
. 3 Jewelers 1 Vision .
To make sure we are on top of the latest trends, Al, Tyler, and Bita work their magic together by creating a showroom that features the most distinctive collection of jewelry. Featuring not only 14k gold and
diamond jewelry, we also specialize in 18k gold as well as sterling silver jewels!
. For The Love of Watches .
What separates us from the rest is that we personally select all the watches showcased in our store. We feature the largest selection of new and pre-owned certified luxury time pieces. Each time piece is carefully examined
by our Swiss certified watch maker to ensure total authenticity to every watch sold.
. Custom Design .
Ever wondered why custom designing gets overwhelming? Here at Shoshany Jewelers, we simplify the entire process! We facilitate and improve the way jewelry is custom made with our easy-to-use step by step guide. With our on-site G.I.A certified CAD designer, we are able to turn your vision into reality while you follow the whole process from start to finish! Step by step, we learn all about your vision and show you renders (computerized drawings) of your piece until full approval before creating your work of art. Straight from your dream, right into your hands!
. Will You Marry Me? .
Being a G.I.A certified gemologist, Al will help guide you through the process of finding the perfect diamond for your perfect love! You will be able to choose from a large selection of G.I.A certified diamonds personally hand-picked by Al. Not only will you walk out with the diamond of your dreams, but you will leave feeling confident in knowing that you were taught everything there is to know about finding the right diamond!
. You Wear, We Repair .
For our on-site master jeweler and watch repair service, no repair is too tough to handle! Using only the finest equipment and advanced technology, we maximize efficiency and quality! Let us make your jewelry and watches look like new again by giving it the TLC it deserves.
From ring sizing to expert watch battery replacement, we can do it all!
. For What It's Worth .
 Al Shoshany is a fully certified G.I.A gemologist that delivers accurate jewelry and watch insurance appraisals. From priceless heirlooms to exotic one-of-a-kind pieces, we will help you protect your investment  for your jewelry valuation and insurance needs.


Shoshany’s Jewelers employees are more family than co- workers. Working as a team, they guide and educate you through the entire process, ​whether its picking out or custom designing the perfect piece of jewelry.


Al Shoshany started his jewelry career in 2012 at the Gemological Institute of America located in San Diego, CA. There, he studied all 3 offered courses so he can develop the utmost knowledge in all aspects of jewelry. He is a G.I.A certified gemologist, jeweler, designer, and appraiser. Since graduation, Al has been a local favorite jeweler in the local area of Monmouth, NJ! Al has the experience and background to answer and guide you through all your questions regarding your jewelry needs. Going the extra mile is not new for Al as he hand selects all diamonds showcased in the store. Al is most definitely THE local jeweler who you can trust!


Tyler Abe met Al while studying at G.I.A where he received his certifications in jewelry making and CAD (computer-aided design). After graduation, he and Al started their dream together by working side by side for 4 years. Now, Tyler is the manager of Shoshany Jeweler's as well as the on-site CAD designer. Tyler ​can help you design the perfect piece of jewelry that best represents your vision!



Bita Shoshany graduated in 2009 from Pratt Institute with a major in jewelry making. There, she learned and excelled in all aspects of metalsmithing such as metal forming, stone setting, enameling, and jewelry rendering. After graduation, Bita started her own brand of jewelry that was sold in locations such as Bloomingdale's and TJ Maxx. Her collection has also been featured in many domestic and international magazines, worn by celebrities and adorned by models on designer runways and photo shoots! After joining forces with Al, they decided it
​was time to take it to the next level by opening Shoshany Jewelers!